The Saint Lucia Tourist Board's Canada office recently secured exposure for Saint Lucia on a popular morning television show  on CP24, Toronto.

The promotion ran from Friday to Monday, and aired video footage of Saint Lucia and contest partner St. James's Club Morgan Bay, within the breakfast television program.

While the announcer's banter varied, the Saint Lucia Tourist Board and the all-inclusive St. James's Club Morgan Bay were always mentioned along with the video footage. During some of the TV segments, hosts played a game of Caribbean-related Pictionary, where they drew Caribbean related items. Viewers were asked to keep track of two of the answers and email the TV station for a chance to win a vacation to St. James's Club Morgan Bay.

CP24 Breakfast is a Canadian morning television news show that airs on Canadian Pulse 24 cable channel (Bell Media). The tremendously popular show reaches more than 1.55 million viewers each day in Toronto, Canada's largest city.