THE SLTA WILL COLLABORATE WITH LATAM EMBASSIES TO DEVELOP A MUTUALLY-BENEFICIAL PARTNERSHIP.
Chief Financial Officer at the Saint Lucia Tourism Authority (SLTA), Anya Whitfield, announced recently Saint Lucia’s embrace of the Latin American market.
She remarked that collaborations with key stakeholders in Latin America will facilitate enhanced promotional efforts and targeted marketing campaigns, thus increasing awareness and interest in Saint Lucia as a premier destination in the Caribbean.
The SLTA plans to effectively engage with the LATAM Embassies represented in Saint Lucia, and the hospitality and tourism associations in Latin America, to envision a collaborative approach aimed at mutual benefit and sustainable growth. By leveraging the expertise and networks of these associations, the SLTA aims to foster a deeper understanding and appreciation of Saint Lucia as a desirable destination among member organizations.